MX Player's International Expansion in UK and 6 Other Countries
T
he world's largest local video player, Singapore-headquartered MX Player, part of the Indian Internet Conglomerate Times Internet, today announced the launch of its video OTT service in the UK and 6 other countries including the USA, Canada, Australia, New Zealand, Bangladesh and Nepal.
Streaming premium content for free, this ad-supported video on demand (AVOD) platform hosts a large repository of over 10,000 hrs of licensed content from leading content creators and partner platforms such as FilmRise, Shoreline, Screen Media, Sonar Entertainment and Tricoast amongst others.
The brand is set to bring its integrated 'everytainment' vision to each of these new markets, combining its top-grade offline video playing capabilities and online streaming library along with other entertainment options soon.
Commenting on the launch, MX Player CEO Karan Bedi said, At MX Player, we are trusted by over 100mn+ users every month across South East Asia, Middle East, United States and the United Kingdom for their daily entertainment needs. Our vision is to build the most comprehensive entertainment platform that hosts digital-first stories that appeal not only to the eclectic tastes of viewers in the region.
Nakul Kapur, Business Head - International, MX Player, said, Consumers across the world are moving towards consuming video content online. We believe in meeting this rapidly rising demand from discerning entertainment lovers with stories that strike a chord. To that end, we have collaborated with some of the best talent and content partners globally who will help bring us a step closer to becoming the go-to destination for entertainment across the world.
MX Player is already one of India's leading OTT services with over 175 million MAUs in its home market alone. This foray into a number of international markets will unlock a further potential 100 million users in multiple markets. MX Player's class leading content partnerships and streaming technology provide it with a unique proposition in these new markets.
✔️ MX Player's International Expansion in UK and 6 Other Countries
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