LandShark Lager Extends Canadian Rights Contract with Waterloo Brewing
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aterloo Brewing Ltd. (or the Company) (TSX: WBR), announced today it has signed a 5-year extension to the original term with Margaritaville Malt Beverages, LLC, for the rights to LandShark Lager through December 31, 2030 and the option to renew for an additional 10-years through December 31, 2040.
We are thrilled to be extending our relationship with Margaritaville and LandShark Lager in Canada, says George Croft, President and CEO of Waterloo Brewing. This island-style lager is one of the fastest growing brands in Ontario, Landshark's spirit of the beach is an attitude that transcends seasons, and beer lovers here are happily embracing it.
Douglas McCreadie, President of Margaritaville Malt Beverages, LLC couldn't agree more. The tremendous 33% growth we experienced last year in Canada is testament to everything the folks at Waterloo Brewing have been doing, says McCreadie. Canadian beer drinkers have embraced LandShark and made it their own. The brand has always represented a vacation state of mind and now we know that LandShark can transport you to that perfect beach even if it's snowing outside! We are thrilled with the success of the brand in Canada and look forward to continued growth with our good friends at Waterloo Brewing. Fins Up Canada!
This month also signals the return of LandShark Lager's popular T-shirt in-case promotion at The Beer Store, with five fin-tastic new designs to help you truly embody a beachy state of mind.
Our design team really outdid themselves this year, says Kim Mannerow, Sr. Marketing Manager at Waterloo Brewing. Our goal has always been to create T-shirts that far exceed what you'd expect to find with an in-case giveaway. This isn't just a free T-shirt. This is going to be one of your favourite T-shirts. Wait 'til you see them. You're going to want to collect all five.
✔️ LandShark Lager Extends Canadian Rights Contract with Waterloo Brewing
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