Fingerpaint CEO Factors Empathy into the Ad Agency Culture Equation

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d Mitzen, founder of national full-service health and wellness marketing agency, Fingerpaint, announced the publication of More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance with ForbesBooks, the exclusive book publishing imprint of Forbes Media.

More Than a Number examines the relationship between ad agency and client, reimagining this important dynamic with a focus on the relationship itself as equally, if not more, important to strong ad creative and strategic work. Before signing with an agency, Mitzen urges clients to ask critical questions such as these What are their people like to work with? Will they act as true partners and challenge us, or just do whatever we ask them? A year from now, will the same team be involved with my business or even working at the agency? Is the team made up of ethical, hard-working people that I would want to be in the foxhole with?

In his book, Mitzen also posits that a positive company culture, rooted in empathy for clients, employees and communities alike, is the key to driving performance and growth to the benefit of all stakeholders.

I've written this book to help marketing directors pull back the curtain on agency culture, so that they can drive positive performance to produce great work sustainably for years to come, said Mitzen.

More Than a Number The Power of Empathy and Philanthropy in Driving Ad Agency Performance is available on Amazon.com today.

โœ”๏ธ Fingerpaint CEO Factors Empathy into the Ad Agency Culture Equation

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