From PR Pro to CEO - A Communicator Shares Her Journey
M
egan Driscoll, founder and CEO of EvolveMKD today announced the publication of #Resolve To Evolve: How Being Personal About Business Can Help It Grow.
Megan Driscoll is the CEO and founder of EvolveMKD, a public relations and social media agency based in New York City. She has 17 years of experience in healthcare, aesthetics and dermatology, and prestige beauty, working with some of the most recognized multi-national brands.
Growing up, I wanted to be either a hair stylist or the President of the United States, said Megan Driscoll. I have since realized that being a CEO of a communications agency is basically the best combination of those two professions. I get to make big and small decisions every day - everything from what hair style is best for a celebrity campaign shoot to walking away from a big client when I feel like it is not in the best interest of my company and our values.
In #Resolve To Evolve, Driscoll shares personal anecdotes and the story of how she overcame the hurdles of starting an agency as well as third-party research to explain the ins and outs of public relations and digital marketing. While her new book highlights often unnoticed work that communications and marketing professionals put into multi-million dollar projects, #Resolve To Evolve is designed for anyone looking to start or grow a business in today's changing markets.
Driscoll invites readers to learn how to hire the right people, how to be picky when taking on clients, and how to start taking business personally. The idea that 'It's just business' is so ingrained in our work ethic that everyone just accepts it, Driscoll explains. But it's wrong; taking it personally allowed me to build a business that I am not only proud of, but that continues to grow and expand.
#Resolve To Evolve How being Personal About Business Can Help It Grow is available on Amazon.com today.
✔️ From PR Pro to CEO - A Communicator Shares Her Journey
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