New identity reflects business leadership in the evolving health and wellness space
W
BC Group, a leading national health and wellness distributor, announced that it is changing its name to Boxout. The name change speaks to the 72-year-old company's integrated business model that serves fitness, health and wellness markets with speed and efficiency.
As part of a rebrand that includes a new logo, identity and website, the brand now known as Boxout continues to act under the same management and ownership. Boxout is the parent company of six divisions MeyerDC, MeyerPT, MeyerSPA, Milliken Medical, Active Recovery Essentials, and Elivate Fitness.
The rebrand and name change follows a decade of unprecedented growth, during which the company more than quadrupled its revenue, and aligns with Boxout's mission of empowering health and wellness, and new vision for expansion.
As we've grown our business and the marketplace continues to evolve, we have an opportunity and obligation to better express what we do and who we are, said Ron M. Harrington, Boxout's CEO and owner. Our new name reflects our size, agility, sophistication and unique culture.
The new branding embodies an innovative and rigorous environment that allows Boxout to expediently and accurately ship out millions of boxes of health and wellness supplies per year. Building on this history of exceptional sales and service, the updated identity emphasizes how the organization continues to change the way health and wellness products are delivered.
✔️ New identity reflects business leadership in the evolving health and wellness space
💕 Found this article helpful? Spread the word and support us!