MediaCentral Now Equipped to Enter Online Digital Video Space
M
edia Central Corporation Inc. (CSE:FLYY, FSE:3AT) (MediaCentral or the Company) is pleased to announce its entry into the fast-growing online digital video space as part of its ongoing efforts to monetize its rapidly expanding audience.
MediaCentral will be upgrading its digital properties with online video capabilities to further digitize and evolve content for modern media consumption habits.
Online video has become one of the world's fastest growing and most profitable mediums of digital content. In Canada, digital video revenue grew the quickest out of the top-3 ad formats, up +18% to $1.8 billion digital ad spend in 20181. The growth in viewership and revenue shows no sign of slowing down; by 2023, over 56 million households are expected to have fully switched from cable media to streaming media, further increasing the demand for online video2.
Media Central's editorial video productions will support and carry the respective independent voices of its publications to millions of new digital Canadian viewers. NOW Magazine will be the first of MediaCentral's publications to incorporate high quality, hard-hitting video journalism designed for maximum audience reach.
We are extremely focused on ushering our properties into profitable, cutting-edge digital platforms. We are thrilled to share that NOW Magazine will launch its first editorial video with it's March 05 issue in 2020. NOW's deep pool of talented writers will collaborate to produce a stylistic and informative online video series to complement and support their influential brand of journalism, said Brian Kalish, CEO of MediaCentral.
In addition to equipping publications with extended digital capabilities, MediaCentral's video content engine will provide all websites and social media channels with a heavy boost in traffic and additional revenue opportunities. MediaCentral will monetize its digital video production via programmatic advertising, platform revenue partnerships, affiliate program integration, and in-video promotional offerings.
With a concise plan to monetize all digital video products to the fullest extent, MediaCentral's video production is expected to grow into a key traffic source and profit center within the year.
✔️ MediaCentral Now Equipped to Enter Online Digital Video Space
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