World class big wave surfer Nic Lamb and California cannabis company Proof announce partnership
P
roof, a leading California cannabis wellness company, announced today a new partnership with world-renowned big wave surfer and reigning Mavericks champion Nic Lamb.
Proof and Mr. Lamb have entered into a long-term sponsorship agreement to highlight Mr. Lamb's elite athleticism and the role Proof plays in his wellness and success.
Says Mr. Lamb, As a professional athlete in a demanding and dangerous sport, the way I take care of myself and stay at the top of my ability is more science than art. With Proof, I have found products that help me to operate at peak performance. It's also great that the company is family owned and operated, and I love their values and culture - we're very aligned. They are great people and they're on a mission to deliver excellence to their customers every day.
Proof, which is self-distributed throughout the state to over 120 retail outlets, carries a full line of health and wellness cannabis products, including tinctures, capsules, skin and beauty topical products, and sleep aids. Proof operates on a compassionate pricing model, bringing the best quality products to customers, affordably.
Says Proof co-founder and CEO Matthew Ingram, Working with Nic is an honor. He's a world-class athlete and takes his personal wellness very seriously. Knowing that Proof helps Nic has been exciting for our team; it's a confirmation of the work that we do to bring only the best to market. We are also surfers and lovers of the ocean, so our friendship with Nic stems out of a shared passion. In describing Proof's mission, Mr. Ingram notes, A lot of the large investor-funded cannabis corporations seem to forget the fact that this industry started in California as a bunch of mom and pop collectives who cared about more than just deriving profit for shareholders. At Proof, with our compassionate prices, we are keeping that family-business ethos alive. Nic sees that in us, and it's great to build our community around that shared vision.
Additional details will be released in the coming weeks. For updates please visit proofextracts.com
✔️ World class big wave surfer Nic Lamb and California cannabis company Proof announce partnership
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