Orange Delivers Targeted Ads with SoftAtHome's Multiscreen Video Player
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oftAtHome, an independent software company for broadband, video, and analytics, announced that its Multiscreen Video Player powers the new Addressable TV offering, launched in France last week by Orange France.
A first partnership with a national broadcaster France Televisions is already up and running. The burgeoning multiscreen Addressable TV market is estimated to represent 200 to 300 million euros in France alone for broadcasters by 2023 (source SNPTV, Syndicat National de la Publicite TV), and operators will be able to get a slice of this new pie.
PARIS, Dec. 1, 2020 SoftAtHome, an independent software company for broadband, video, and analytics, today announced that its Multiscreen Video Player powers the new Addressable TV offering, launched in France last week by Orange France. A first partnership with a national broadcaster France Televisions is already up and running. The burgeoning multiscreen Addressable TV market is estimated to represent 200 to 300 million euros in France alone for broadcasters by 2023 (source SNPTV, Syndicat National de la Publicite TV), and operators will be able to get a slice of this new pie.
✔️ Orange Delivers Targeted Ads with SoftAtHome's Multiscreen Video Player
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