Bear Grylls' BMF Selects Glofox for Fitness Franchise Expansion
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lofox, the gym management software platform, today announced Be Military Fit (BMF), co-owned by Bear Grylls and NM Capital, a London-based private investment firm, had selected Glofox as a software partner for its UK and international franchise network.
Glofox will be used in all 100+ BMF locations in the UK and internationally for membership management, scheduling, sales and marketing. All BMF members will book classes and interact with BMF through an app developed by Glofox.
Glofox technology will form part of a series of initiatives that BMF are undertaking to bounce back from COVID-19. These include BMF at Home, a live streaming and on-demand workout service, and an initiative to offer free online fitness classes to all NHS staff.
Glofox CEO, Conor O'Loughlin, said, BMF is another fantastic example of a fitness brand adapting to COVID-19 and coming out stronger. We're very excited about their mission and are excited to work with them as they scale the franchise.
BMF Business Development Director, Tommy Matthews, said, We have already built a fantastic partnership with Glofox and were impressed on day one with the quality of the software and the dedicated customer service.
✔️ Bear Grylls' BMF Selects Glofox for Fitness Franchise Expansion
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