Medisafe and Everyday Health Team up to Provide Patients with Coronavirus Updates
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edisafe, a leading digital therapeutics company providing medication management solutions for patients across the healthcare continuum, announced a partnership with the Everyday Health Group, a recognized leader in patient and provider education and services.
Executive leadership from both organizations envision a future that combines healthcare technology and targeted content to support patients on their mobile devices as well as the web.
Medisafe's digital companion provides users personalized support to manage medications throughout their unique journeys on treatment. This support is now infused with industry-leading consumer content provided by Everyday Health, including new resources specifically focused on coronavirus updates, education and tips.
In early March, Medisafe reached out to users at the brink of the coronavirus outbreak in the United States to check-in. The overwhelming response from users asking for updated and reliable information on coronavirus led Medisafe to seek out the premier consumer-focused health media partner in Everyday Health. Together, the organizations moved quickly to develop a COVID-19 resource center within Medisafe providing coronavirus updates, resources and condition-specific content.
In addition to requesting updated content, since the coronavirus outbreak began, 47 percent of Medisafe users reported missing scheduled doctors' appointments, said Omri Shor, Chief Executive Officer, Medisafe. This means the traditional care model is defunct, leaving gaps in meaningful conversations and information. This is a role that digital companions can fill, personalizing patient interactions with relevant and timely information.
Since deploying Everyday Heath's sponsored coronavirus updates, Medisafe data shows users are seeking out and engaging with this content, which now represents 30% of all content engagement on the medication management app in the past two weeks.
It is important to us to expand our digital platforms and support patients with educational guidance during their healthcare journey, said Nan Forte, Executive Vice President & General Manager, Everyday Health Consumer, Partnering with Medisafe allows Everyday Health to engage, interact and personalize content to support patients at a time of need. This is truly the future of healthcare media.
✔️ Medisafe and Everyday Health Team up to Provide Patients with Coronavirus Updates
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