Anheuser-Busch Launches Social Club Seltzer - Tastes Inspired by Classic Cocktails
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nheuser-Busch introduces a new hard seltzer brand to its growing portfolio, called Social Club Seltzer.
With 150 calories per 12oz can, it combines three popular cocktail-inspired flavors, including Old Fashioned, Sidecar and Citrus Gimlet, with the sessionability of a seltzer.
It's refreshing, yet complex - a hard seltzer cocktail for those looking for more refined flavors.
The hard seltzer category has grown substantially with an increase of over 300% this year alone*. The Anheuser-Busch innovation team identified a gap for cocktail lovers in the hard seltzer market, with consumer research showing that 83% of cocktail drinkers are interested in a complex and sophisticated beverage**. Enter Social Club Seltzer.
With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions, so we are excited to introduce a new premium hard seltzer cocktail for fans to enjoy, said Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. Inspired by the flavors of classic cocktails and combined with the refreshment of a seltzer, Social Club appeals to cocktail lovers who are looking for the flavors they love but in a more sessionable format.
Each of the flavors is designed to evoke the same sophisticated flavor profile as its cocktail counterpart, but with the format of a seltzer with 7% ABV
Old Fashioned - A refreshing take on a classic whiskey cocktail - it balances flavors of blood orange, warm spice, and a hint of smoky oak.
Sidecar - Inspired by the classic cocktail, it balances rich stone fruit flavor notes with the brightness of fresh lemon flavor notes.
Citrus Gimlet - Equally fresh and complex, Citrus Gimlet is a blend of bright citrus flavor notes and a hint of juniper flavor.
Starting this month Social Club Seltzer is available at large format and independent retailers across the nation. Social Club Seltzer is sold in a variety flavor 12-pack and individual flavor 6-packs.
There will be more news from Social Club Seltzer in the coming weeks, so to stay up-to-date on the latest and learn more about the product, visit SocialClubSeltzer.com and @SocialClub on Instagram and Twitter.
✔️ Anheuser-Busch Launches Social Club Seltzer - Tastes Inspired by Classic Cocktails
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